What is O2O Commerce???

As the technology is bringing more mobility to the world of internet, the demand for web sites doing O2O commerce will increase steadily in the coming future. By the way what is O2O commerce? O2O stands for Online to Offline business model. More precisely this is the business model behind recent successful startups like Groupon and NeGoBuY http://negobuy.com/ . What basically these companies do is to do a part of the business online and the rest of the part will be done offline. It’s not a new concept in the world of e-commerce. But we can see that many startups in recent years are one way or the other getting in to the O2O commerce.


Lets take for example someone if wanted to buy something online in early 2000 had to do it only from his home or office computer. I would think this as one of the reason for most of the dot com failure that time. Another factor which made O2O commerce infeasible in early 2000 was the cost of internet. As the number of persons being online is increasing day by day the importance of O2O commerce is going to grow.

O2O commerce can ad a great value for selling services online, which is impossible for a the B2B or B2C websites. There is no way that a B2C web site can sell a Gym or a Spa service online and get it delivered to your home. But with O2O commerce these web sites can fill this gap by providing a medium (For example NeGoBuy, http://negobuy.com/ does it through a digital coupon) . I would like to know what you all think about the business opportunities in this field and what would be the best way to tap those opportunities.